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As hypothesised, the results suggest that Cloud Trust Labels that contain positive information can have a positive impact on trust and trustworthiness while Cloud Trust Labels that contain negative information have a negative impact.
The practical implications of this new method of communicating trustworthiness online are discussed and recommendations are made for future research.
Recent years has seen growing interest and investment in cloud computing, defined by the National Institute of Standards and Technology (NIST) as a model for “enabling convenient, on demand network access to a shared pool of configurable computing resources (e.g.
networks, servers, storage, application, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction” .
Adrian was involved in multiple research, industrial, and open-source projects and he has helped to spin-off several successful, awarded companies at Freie Universität Berlin, such as Klickfilm UG, Chariteam UG and Gameloop.
He leads the Berlin Semantic Web Meetup Group, the Pragmatic Web community and he has establisehd the research domain of Corporate Semantic Web.
Specifically, it examines the impact of a Cloud Trust Label on consumer perceptions of a service and cloud service provider trustworthiness and trust in the cloud service and cloud service provider.
As a result, consumer trust has become a major impediment to cloud computing adoption.Cloud Trust Labels represent a means of communicating relevant service and security information to potential customers on the cloud service provided, thereby facilitating informed decision making.This research investigates the potential of a Cloud Trust Label system to overcome the trust barrier.He also served as an expert for industry and several funding bodies, including the European Commission, and he was organizer and chair of renowned conferences and workshops, such as the ACM Conference on Distributed Event-based Systems (DEBS 2012), the International Web Rule Symposium (Rule ML the flagship conference of the rules community), the Semantic Web Applications and Tools for the Life Sciences conference (SWAT4LS), ESWC 2010, the ACM International Conference on Pragmatic Web (ICPW), the Event-driven BPM workshop series (ed BPM), i-Semantics 2010, and many others.He was invited speaker for keynotes, tutorials, panels, and lectures at renowned conferences, among others, e.g., at DEBS, which is the premier conference of the distributed event-based systems and complex event processing community, and at Rule ML, which the flagship conference of the Web rule community.
He was vice-chair of the Semantic Technology Institute (STI) North in Germany.